Church of the Invisible Hand
5 Step Formula for a Great about Me Page
Maybe it was beginners luck. But maybe it wasn’t.
A bunch of my facebook friends kept telling me to post on Steemit, but I resisted. Truth be told, I'm still a little skeptical. But I finally bit the bullet and started an account.
I kept seeing these posts called "introduceyourself", and figured that was the best place to start. One friend made close to $12,000 on his introductory post, but that seemed to be the exception to the rule. Almost everybody else was coming up empty on their introduction pieces.
Not expecting much, I wrote my introduction. I posted it, watched it do nothing, and went to bed. A lackluster end to an otherwise awesome day.
The next morning, I went to check my post. I was hoping for at least a little bit of action. After all, I get paid to write, so I was hoping to see at least ten or fifteen bucks in my account. Otherwise, my ego might’ve been a little hurt.
What happened next was surprising.
I clicked on my post, scrolled down to the bottom, and saw a number that shocked me. $279. Not bad for my first post, and way more than I was expecting. The warm welcome was amazing. And the payout wasn't too bad, either.
But I did have an unfair advantage.
As you know, I'm a copywriter. People hire me to write sales pages, blog posts, and About Me pages. And I get hired, not because I'm a master in the usage of proper English, but rather, because I have a unique skill for turning words into money.
There are a few secret rules to writing an effective About Me page. And those rules seemed to work well with my introduceyourself post. And because I want to see you succeed, I'm gonna share these secret rules with you. Yes, you need to have a nice photo of yourself, and a brief description of who you are. But that is just the beginning.
I now present to you, my 5 Secret Rules for Writing a Kick Ass Introduction.
• Rule # 1 - Be yourself.
People want to meet the real you, not some corporate public relations version of you. So type like you talk, and speak in the first person. Use contractions when possible, and avoid the $10 words.
After you've typed it out, go back and read it out loud. If it doesn't sound natural to you, it won't sound natural to your reader. And with a first impression, you want to be authentic.
• Rule # 2 - Put their needs first.
Sure, say hi, and thank them for their time. Let them know your name, and maybe one interesting thing about you. But don't make the first date all about you. Let them know that you care about them before you ask them to care about you.
This is simple to do. Before you start telling them your life story, let them know what they will get out of sticking around. Let them know what's in it for them.
Don't just talk about what you do, talk about why they should care. In marketing, we call this “listing benefits instead of features”. Don't tell them about the four walls and a roof, tell them about the home they will build for their family.
Start out by letting them know what needs of theirs you will meet, and how you plan on meeting them. This will keep them reading long enough to care about who you are and what you do.
• Rule # 3 - Tell some stories.
Now that you've earned their attention, here is where you tell them a little bit more about yourself. But don't just start listing off all your many accomplishments. That's boring.
Remember, the reader is just looking for a reason to close your tab. They don't want to waste their time, and if they're bored, they're wasting their time. Your goal is to get them to the end of the article, and stories will help you do that.
People love stories. It's the oldest way we know how to learn, and it's the easiest way to pull somebody into your post. So instead of explaining who you are, tell some interesting stories about how you became the person that you are today.
Just make sure they are true stories, and not works of fiction.
• Rule # 4 - Invite them to learn more.
Meeting somebody at the bar and having a great conversation is great, but not if it that’s where it stops. You've just made a connection. Don't leave without asking for a phone number. Or at the very least, ask to give them yours.
Same thing goes for your introductory post. If they like what they've read, you don't want to leave them hanging. You want to give them access to more.
This can be a link to your website, or links to your most used social media profiles. If you can get them to join your mailing list, even better. The point is, give them a way to get to know you on a more personal level. If you've followed the rules up until this point, they're going to want it.
• Rule # 5 - Call them to action.
Up until now, you've been a giver. It's ok to ask for something in return. And this is the place to do it.
When you finish up any piece of content, you should include a final call to action. Most people won't act unless you ask them to. So, even if you think the next step is obvious, spell it out for them.
Ask them to follow you. Ask them to leave their thoughts below. Ask them to up vote the post. I don't care what it is. Just ask them to do something.
If you get me excited, I want a payoff. A call to action is that payoff. It lets me feel like I repaid you for what you just gave me, and it gives me a sense of closer.
Don't rob me of that. Let me know what to do next. Give me your call to action.
And there you have it.
These are the rules I use for every single About Me page that I write. They're simple. They're effective. And it seems as if they translated well over to Steemit.
So, before you hit "publish" on your About Me page, or introductory post, run it through these rules. You can thank me later.
I'm not saying that if you use these rules, you'll get a big payout, like I did. But I am saying that you'll get a lot more time on page than you would if you ignore them. And in case you have doubts to my claim of pulling in $279 on one post, I'll post the link below.
If you found this post helpful, share it with someone you know who needs it.
Written by Nathan Fraser Direct Response Copywriter Marketing Consultant High Priest of Propaganda
How to Build Better Relationships by Pushing People Away
I always hear that you should never talk politics with clients or potential customers. It's kinda like an unwritten rule of business. Never risk offending someone who gives you money, right? Wrong!
This is something I totally disagree with. And it drives my business partners insane. But give me a few more lines and I bet you'll feel the same way I do.
So, here's the deal. I've been doing radio and podcasting for about 8 years now. And I've always made it a point to be divisive in my content. I known my target listener, and I deliberately do all kindsa things to repel anyone else.
I may lose listeners from time to time. But I have the most loyal community. I have listeners and supporters that go the extra mile. And I thank them all for it.
I am real with my audience, I let them know about my shortcomings as readily as my proudest moments. And I tell them things that I know will hurt some of their feelings. And that's ok.
Recently, I started new business, with two other partners. They were stupid enough to put me in charge of marketing.
I handle marketing the same way I handle my podcast. And this is something we go heads over, all the time.
I make a course, and leave subtle hints to my political believes, and they freak out. I send out an email that will trigger some feelz, they say "No way, Jose". I use words like "feelz", they tell me it's "unprofessional".
Well, jokes on them. I do it anyway. And let me tell you why.
Because, I only care about you. And I don't mean that in a "just got caught cheating, boyfriend" kinda way. I mean it in an "I don't care about people who don't get me" kinda way.
See, here's the thing. Running a business is kinda like running a podcast. You gotta pick who you wanna serve, and give them everything you got. And most of all, give them the real you.
Your podcast might not be for everybody. Mine isn't. That's for sure. And your podcast, product or service will not be for everybody. But that's ok. Because it is right for some people.
And every ounce of energy you waste being fake for people who don't love you, is an ounce you can't give to people that do.
Now, does this mean you should just shove your political opinions in all your costumers faces? No. And I try not to make a habit of it. But does it mean that I hide that part of me away, where nobody can ever see? Not at all.
Truth is, I am a free market anarchist. I love the freedom of the marketplace. Now, you don't have to agree with me. But I won't hide it from you, just to get your money.
And if knowing this does stop you from doing business with me, I don't want your money. Well, I mean I do. But I want money from people I love serving. Not just from people who hate me but are willing to pay for my results.
This is the way I have always been. And I rarely hate my work. I may not always get as many jobs as other people, but I always love the clients that I work with. And I'm always willing to give them my all.
So, here's the deal. If you are starting a podcast, no matter what the subject, don't be afraid to be you. If you are starting a business, don't be afraid to be you.
Gary Vee gets up on stage in front of billionaires and drops the f-bomb. He speaks what he feels, he gives great business advice, and he curses like a sailor.
Ray Edwards is another brilliant business mind. I've listened to him on (literally) a thousand different podcasts. And I've never heard him swear. Not once. But I've heard him call out socialists for the hypocrites that they are, on many occasions.
Pat Flynn is right up there with both of these other two guys. I love his podcast, and listen to it all the time. I've never heard him swear, and I have no idea about his political beliefs.
Which approach is correct? All of them. As long as they're being real.
Yes, I may offend you from time to time. And if it happens too often, you'll stop reading, or listening. And I'm ok with that.
I have customers that I want to serve, that I love to serve. And if you're not one of them, move aside so I can get to them.
The point is this. Love the ones you serve, serve the ones you love. And give them all you have. This is a life rule. It applies to podcasting. It applies to business. And it drives my business partners insane.
Yes, it defies conventional wisdom. But, in this case, conventional wisdom is wrong.
I'm gonna keep living by it. Because it works for me. And you can know that if I ever work with you, it's because I love doing so, and you will get my 100%. And that's the way it should be.
If you're about to start your business or podcast, make sure that you keep it real. People don't follow those who they can't connect with. And people can't connect with you if they never even get to know you.
Why You Should Never Sell Ice to an Eskimo
I once knew a guy named Mike, and he was one hell of a salesman.
He was the kind of guy that could sell ice to Eskimo. He could sell anything to anyone, and he took pride in that.
In fact, he could sell people on doing all kinds of things that weren't in their best interests.
He broke a lot of hearts, and burnt a lot of bridges. He even conned me into doing a few things I later wished I hadn't. And, although I no longer keep in touch with him, I'd bet he's still doing the same thing, to this day.
But it's probably not as easy for Mike as it once was.
You see, after a while, people will start to catch on. They'll realize they've been taken for a ride, and they won't be happy about it. You can only sell so much ice in a frozen tundra before the Eskimos run you out of town.
And that's what happened to Mike.
Mike broke the number one rule of copywriting. He sold ice to Eskimos. And you never wanna sell ice to Eskimos.
And why do you never wanna sell ice to an Eskimo?
Well, it's simple.
1 ) You'll have crazy refund rates. Sooner or later, that Eskimo is gonna realize you pulled one over on him. He's gonna figure out that your product wasn't right for him. And he's gonna want his money back.
2 ) You damage your reputation. He's gonna tell his friends that you tricked him into buying something he didn't really want. That's going to make them all the more skeptical when they deal with you in the future. And if that Eskimo has access to the internet...
3 ) You're hurting trust in the market. A sale is supposed to benefit all parties involved. It's supposed to be a win-win situation. But when a salesman taints the view of selling, the entire marketplace suffers.
4 ) You are depriving people who actually need your ice. There are people in the desert that would gladly buy from you, but they can't. You're all the way up in Alaska, ignoring the real people you should be serving.
5 ) You work twice as hard. Yes, it might help inflate your own ego. But you're working twice as hard, for results that will be short lived. The most important part of of marketing is putting the right message in front of the right audience.
Sales is not about profit at any cost.
Sales is not about manipulating people out of their hard earned money. Sales is about connecting people with a solution that is right for them, in a way that also benefits you.
If Mike is still out there, trying to make a quick buck at other people's expense, it won't last. The days of tricking people into buying your snake oil are numbered. And the clock is ticking.
When you're writing your advertisements, don't try to sell to everybody. Don't try and convince the wrong person to buy. Only worry about the person that actually needs what you are selling.
This is the foundation of great copy.
It's not sexy. It's not ninja. It's not on fleek. But it is what works.
Never sell ice to an Eskimo.
Instead, take your ice to the desert, and sell it there.